RT2 Win

Descriptions

Following Facebook’s big algorithm change in December, we saw a significant decrease in organic reach across the platform. We recommended McAfee re-allocate their new user acquisition campaigns to Twitter, with the intention of capitalizing on the platforms organic reach.  Using a RT2Win campaign to generate engagement, we increased McAfee’s Twitter community size by 5%, and we increased total engagement by 30% for the month of January.

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