Minted Labs by Minted

Descriptions

Goals

Minted was looking to expand its existing brand perception from a design marketplace to a crowdsourcing database for art & design, and a resource for artists.

Approach

We conducted a discovery and research phase to inform messaging, product strategy, and marketing approach; held a messaging and positioning workshop to provide the foundation for integrated marketing and guide consistent messaging; built CEO’s online profile and developed though leadership platform aligned with brand messaging; developed a brand experience integration strategy for owned channels.

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