#BR99 was one of Bleacher Reports first ventures into the aspirational brand space. In conjunction with KITH, the multi-floor exhibition housed an apparel collaboration with Ronnie Fieg’s New York brand, a “Social Customization Lab” to create personalized sports memes, specially curated artwork, a lounge area, and KITH Treats’ first Manhattan location. In addition to the collaboration, #BR99 conducted a series of panel discussions every night with topics ranging from the business of sports to streetwear culture.
As Emerging Media Coordinator, I collaborated with senior leadership and third-party vendors to coordinate the launch of #BR99, a pop-up shop and integrated brand initiative that reached over $250k in sales in 8 days. I also organized and coordinated concept meetings and brainstorm sessions with my team to develop unique engagement opportunities for new and existing projects such as special events.