Having a good sense of style is one thing, but having a good sense of interior style is a whole other ball game. And that is one ball game that Erin from Apartment34 dominates. So, when she wantedtap into her community of subscribers to activate a strategic email marketing plan, it had to be done in a way that reflected her signature brand aesthetic. Working closely with graphic designers, I developed a unique bi-weekly newsletter for Apartment34’s e-mail list to help her reach a wider audience online and stay in touch with her followers. I also worked closely with Erin to grow Apartment 34’s digital presence through 3 influencer marketing partnerships, managing relationships with agencies and talent managers, which enhanced brand’s reach across social platforms.